Metro
Officials Hope Ridesharing Program Becomes Eventful
By Natalie
Singer
Seattle Times Eastside bureau, 26 Nov 02
link directly to article
Wanted: Single adult who likes opera, Seahawks or
Pearl Jam, has car, and promises not to be late or
drunk. Ever set out excited to see your favorite band
or sports team, only to grow annoyed, even enraged, by
traffic from hell or parking that costs more than the
event?
King County Metro hopes to make your good times better
with a new program that uses the Internet to pair up
strangers who want a car-pool buddy to go with to
local events. It's off to a slow start, but officials
hope the concept will catch on; they even consider it
a precursor to the transportation system of the
future.
Called event ridematching, the program is believed by
Metro to be the first of its kind in the nation. While
a few loose-knit networks and private groups in other
cities have provided similar, sometimes temporary
service, Metro created a permanent, public buddy
system for dozens of local happenings, from the ballet
to the Tacoma RV Show to Kenny G in concert. "A
lot of times in the evening there isn't really good
bus service, traffic is bad, parking is expensive.
Maybe you don't want to walk to your car in the
dark," said Cathy Blumenthal, rideshare
coordinator, citing reasons why people would want to
buddy up.
The self-serve concept is modeled after Metro's
commuter rideshare program, where 7,500 people
regularly hook up, most online, to brave the freeways
together, saving time, money and precious sanity. The
commuter rideshare concept is popular in other local
transit districts, but none have expanded to events
outside of work.
"It's something we could consider getting
involved in the future, though," said Tom Pearce,
spokesman for Community Transit of Snohomish County.
Seattle Center and the University of Washington are
helping to promote the service in King County, hoping
it will attract more attendees to events at their
venues. "We're always looking for ways to get
people here efficiently," said Seattle Center
spokesman Perry Cooper. The center is hosting food,
music and art celebrations on the rideshare list in
coming months, and the university promoted the new
program at its men's basketball game this past
weekend. So how exactly does it work?
Visit http://www.rideshareonline.com/
and select an event from a list that currently
features more than 30 picks. Then, enter some basic
information, including your name and home address or a
nearby intersection. If others who live near you are
also looking for a buddy for that event, their e-mail
addresses will pop up. You can even check a map to see
who's attending and lives closest to your home. From
there, said Blumenthal, people can e-mail one another
privately, screening potential buddies for the right
match. "Hopefully they'll talk on the phone and
get to know the people a bit better," Blumenthal
said. Sound warm and fuzzy? A Metro poster promoting
the new service features a picture of three people
walking arm in arm, presumably strangers who just met
and are on their way to a fun event.
The woman in the middle wears a stylish black coat; to
her left is a middle-aged man in a shirt and khakis;
on her right is a guy in jeans. They're all grinning,
and the caption below reads, "Make going out more
fun. Share the ride." The program was the
brainchild of Park Woodworth, manager of paratransit/rideshare
operations at Metro. The man some employees call a
visionary has even bigger hopes for the concept. He
said that in coming months Metro plans to launch a
similar effort organizing rides to private events.
In a region where traffic worsens by the year,
Woodworth thinks the ability to go online and find a
car pool fast can revolutionize the way people get
around. The possibilities are endless, he said:
"Boeing or Microsoft might have a meeting for
employees who are spread out at different buildings.
The UW could use it to help students get to classes.
Little League games, industry events, weddings."
Neighbors on their way to the grocery could even get
online to check whether a nearby senior citizen needs
a lift, producing not only environmental and
cost-saving benefits but social benefits as well,
Woodworth said.
But what really happens when strangers thrown together
so quickly have to rely on each other to get somewhere
safely? What if, for example, the designated driver
you just met drinks too much beer while rooting for
the Huskies? What if the guy you car pooled with to
Pearl Jam decides to take that cute rocker girl home
instead, leaving you stranded with no money and no
ride in the pouring rain on the other side of the lake
from home? "I suppose there is the potential for
trouble," Blumenthal said. "It's a public
service, and people do accept responsibility —
we have a disclaimer." Some people think it's a
good idea — even if the program is so new that
none of them found partners initially.
Mark Horrocks, who also uses commuter rideshare,
signed up for a buddy to share a ride to the opera. He
holds season tickets. "It's mainly to alleviate
(my time in) traffic. It's just an awful bottleneck,
and I'm rushed trying to get there," he said.
Victoria Petra signed up to find a buddy for the
Seattle Interior Show. She got a match, but in the end
their schedules didn't jibe. Petra attended the show
anyway, spending a half-hour searching for a parking
spot on the street in order to avoid a costly garage.
"I wasn't nervous," she said. "I would
absolutely try it again. I'm not discouraged." Natalie
Singer: 206-464-2704 or nsinger@seattletimes.com
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